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Digital Commerce & MarTech Specialist

Company: Smithfield Foods
Location: Smithfield
Posted on: June 8, 2024

Job Description:

If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub.A great job-and a great future-awaits you at Smithfield Foods. We're an $18 billion U.S. food company with nearly 60,000 employees worldwide. We're looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Join our family today. Apply Now!Your OpportunityOur team members receive industry-competitive salaries and are eligible for great benefits packages:--Competitive PayAnnual Bonus Earning PotentialComprehensive Health Insurance, Retirement Benefits and MoreEducation benefit available to full and part time Smithfield team members on their first day of employment.Open to moving? We will help! Ask about our Relocation Assistance packages!In addition, we offer opportunities for career growth, professional development, and tuition assistance.Be a part of the team that is responsible for delivering the complex and high-impact campaigns and messaging that our customers receive across email. As a Marketing Team member, you would assist in the development and creation of email campaigns for all Smithfield Foods Brands. You would work with the Marketing Technology team on applying analytical insights to improve channel performance, review reporting & analytics and continually optimize channels based on target KPIs.Core Responsibilities----Support the Marketing Technology Team with the creation and execution of all email marketing campaigns and testing / reporting on campaign performance.Utilize an Email Service Provider (ESP) to send out campaigns.Analyze data in ESP and measure and optimize campaigns based on data.Build lifecycle automations and execute A/B and multi-variant tests.Identify target audiences and understand segmentation.Collaborate with Smithfield's Internal Stakeholders (Marketing Brand Teams, IT Security, Consumer Affairs) to ensure all stakeholders are informed and aligned on campaigns and objectives.Collaborate with external agencies and utilize project management to ensure campaign objectives are achieved.The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions .----Bachelor's degree from an accredited four-year college or university in Business, Marketing, Communications, or related field and 2+ years of relevant experience in Email Marketing Platforms (B2C preferred); or equivalent combination of education and experience, required.1-2 years of experience in Email Marketing Platforms (B2C experience preferred)Collaborative approach and ability to work effectively in a cross-functional team environment.Strong communication and project management skills with the ability to balance QA and execution.Basic understanding of editing HTML, copywriting, design, and Google AnalyticsSkilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.--EEO/AA InformationSmithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.Salary Range$55,000.00 - $83,125.00--

Keywords: Smithfield Foods, Suffolk , Digital Commerce & MarTech Specialist, Other , Smithfield, Virginia

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