Associate Brand Manager
Company: Smithfield Foods
Location: Smithfield
Posted on: April 23, 2024
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Job Description:
A great job-and a great future-awaits you at Smithfield Foods.
We're an $18 billion U.S. food company with nearly 60,000 employees
worldwide. We're looking for motivated people who want to join our
team and grow lasting and meaningful careers with us. Join our
family today. Apply Now!Your OpportunityOur team members receive
industry-competitive salaries and are eligible for great benefits
packages:Competitive Pay: $59,500 - $88,000 annuallyAnnual Bonus
Earning PotentialComprehensive Health Insurance, Retirement
Benefits and MoreEducation benefits available to full and part-time
Smithfield team members on their first day of employment.Open to
moving? We will help! Ask about our Relocation Assistance
packages!As a Marketing Team member, you would assist in leveraging
data metrics to develop methods to strategically maximize the
profitability of a specific brand category in our business. In
representing Smithfield, Eckrich, Nathan's Famous, or any of our
brands, you will collaborate cross-functionally across the company
from our sales team to our business management operations to
deliver the best product to our customers and consumers.
Accountable for the development and implementation of marketing
strategies and brand plans, including product quality, close-in and
breakthrough innovation, and brand activation. Responsibilities
include "Product" (quality, innovation, packaging), "Place"
(channel strategies and distribution), "Price" (pricing strategy
and implementation), and "Promotion" (advertising, consumer
promotion, media strategy and implementation planning, PR).
Responsible for category strategy, pricing strategy and analysis,
and ongoing business analysis to drive the performance of the
brand. Works closely with Insight, Category Management, Sales,
Business Management, Operations, Legal, and external partners
(advertising agencies, etc.) to develop and implement marketing and
innovation plans.The position summary states the general nature of
the job. Overall accountabilities are defined in this section. Core
ResponsibilitiesBrand ManagementAnalyzes market trends and
recommend changes to marketing and product strategies based on
analysis and feedbackDevelops category strategy and analysis and
performs ongoing business analysis to drive the performance of the
brandLeads a wide variety of functional areas to develop and manage
marketing objectives, strategies and tacticsResponsible for brand
budgetEnsures Legal approval of all documents, contracts and
materials that touch external stakeholdersDevelops market and
competitive analysis leveraging syndicated and propriety data -
Responsible for creating customized sales presentations, executing
customer marketing plans, and tracking product performance at
retailAdvertising and Promotion Management Manages agency
relationships and leads the preparation for internal and external
brand presentationsAssists in development of an integrated brand
image and message throughout all advertising, packaging and
promotional effortsEnsures the most motivating messaging reaches
target consumersCollaborates with sales to develop strategic
partnership activities with key retail partnersInnovation
ManagementParticipates in the product development process,
identifying consumer insight, creating product proposition,
assessing market potentialPartners with other functional areas to
quickly bring viable new products to market - Identifies
opportunities for growth and cost improvementCommercializes line
extensions that can be launched within 12 months The above
statements are intended to describe the general nature and level of
work being performed by people assigned to this job. They are not
intended to be an exhaustive list of all responsibilities, duties,
and skills required of personnel so classified. May perform other
duties as assigned. Qualifications To perform this job
successfully, an individual must be able to perform each essential
duty satisfactorily. The requirements listed below are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals to
perform the essential functions .Bachelor's Degree from an
accredited four-year college or university in Marketing or related
field and 3+ years' relevant experience; or equivalent combination
of education and experience, required.MBA in Marketing, or related
field, and consumer marketing experience with a CPG company in
food, preferred.Experience acting as a lead by providing training,
coaching or mentoring to less experienced staff or through managing
a process or project.Experience managing a budget for a brand and
working in a cross-function environment, preferred.Experience
working with syndicated data. - Strong quantitative and analytical
skills, required.Experience commercializing new products and line
extensions, preferred. - Strong communication and interpersonal
skills required.Ability to prioritize projects and produce high
quality and quantity outputs that adds value to the company,
required.Ability to be respectful, approachable and team oriented
while building strong working relationships and a positive work
environment.Proficiency in Microsoft Office Suite, including Word,
Power point and Excel, required. - Up to 15% travel may be required
for this positionAbility to work well with others in fast paced,
dynamic environment.Ability to be respectful, approachable and team
oriented while building strong working relationships and a positive
work environment.EEO/AA InformationSmithfield is an equal
opportunity employer committed to workplace diversity. All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
national origin, age, gender identity, protected veterans status,
status as a disabled individual or any other protected group status
or non-job characteristic as directed by law.If you are an
individual with a disability and would like to request a reasonable
accommodation for any part of the employment selection process,
please call us at 757-357-1595.
Keywords: Smithfield Foods, Suffolk , Associate Brand Manager, Executive , Smithfield, Virginia
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