Deli Marketing Director
Company: Smithfield Foods
Location: Smithfield
Posted on: April 19, 2024
|
|
Job Description:
A great job-and a great future-awaits you at Smithfield Foods.
We're an $18 billion U.S. food company with nearly 60,000 employees
worldwide. We're looking for motivated people who want to join our
team and grow lasting and meaningful careers with us. Join our
family today. Apply Now!Your OpportunityOur team members receive
industry-competitive salaries and are eligible for great benefits
packages:Competitive Pay: $114,500
- 167,750
annuallyAnnual Bonus Earning PotentialComprehensive Health
Insurance, Retirement Benefits and MoreEducation benefits available
to full and part-time Smithfield team members on their first day of
employment.Open to moving? We will help! Ask about our Relocation
Assistance packages!In addition, we offer opportunities for career
growth, professional development, and tuition assistance.As a
Marketing Team member, you would assist in leveraging data metrics
to develop methods to strategically maximize the profitability of a
specific brand category in our business. In representing
Smithfield, Eckrich, Nathan's Famous, or any of our brands, you
will collaborate cross-functionally across the company from our
sales team to our business management operations to deliver the
best product to our customers and consumers.
This position is accountable for the overall direction, strategy
and execution for the marketing of a major brand. It will develop
and manage advertising and promotion strategies by utilizing
creative and effective media plans and proper management of agency
relationships. This position will lead overall brand strategy,
brand planning, creative development, brand programming, and media
strategy while working with internal departments and external
creative and media agencies. The position summary states the
general nature and purpose of the job. Overall accountabilities are
defined in this section. Core ResponsibilitiesBrand ManagementSets
annual marketing objectives, strategies, tactics and
measures.Analyzes consumer and market trends to address business
opportunities and issues.Develops category strategy, and performs
ongoing business analysis to drive the performance of the
brand.Leads a wide variety of functional areas to develop and
manage marketing objectives, strategies, and tactics.Manages
marketing mix elements and other business-building
initiatives.Manages brand budget, and is responsible for cost
implications of all marketing projects.Ensures Legal approval of
all documents, contracts, and materials that touch external
stakeholders.Leads market and competitive analyses, leveraging
syndicated and proprietary data. - Participates in sales
presentations and customer meetings.Advertising and Promotion
ManagementManages agency relationships and leads the preparation
for internal and external brand presentations.Develops and
implements an integrated brand image and message throughout all
advertising, packaging, and promotional efforts.Evaluates creative
advertising and promotions, ensuring the most motivating
communication reaches target consumers.Develops effective and
efficient media plans with the media agency to reach target
consumers.Innovation ManagementLeads the product commercialization
process, identifying consumer insight, creating the product
proposition, and assessing the market potential for each new
idea.Works within a cross-functional team, leading marketing
efforts.Partners with other functional areas to quickly bring
viable new products to market.Identifies opportunities for growth
and cost improvement and is responsible for line extensions. The
above statements are intended to describe the general nature and
level of work being performed by people assigned to this job. They
are not intended to be an exhaustive list of all responsibilities,
duties, and skills required of personnel so classified. May perform
other duties as assigned.
Qualifications
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals to perform the essential functions .Bachelor's degree
from an accredited four-year college or university in Marketing or
related field and 10+ years relevant marketing experience; or
equivalent combination of education and experience, required.MBA in
Marketing or related field, preferred.5+ years of demonstrated
experience in team management/development is required.Senior level
marketing experience with Consumer Packaged Goods in meat/food
related categories, preferred.Strong written, verbal communication
and presentation skills; ability to present and discuss strategies
in a manner that establishes rapport, persuades others, and
establishes understanding for various audiences.Ability to be
respectful, approachable and team oriented while building strong
working relationships and a positive work environment.Ability to
prioritize projects and produce high quality and quantity output
that adds value to the company.Self-motivated with strong sense of
accountability, initiative, and the ability to work collaboratively
to attain results that meet the business needsStrong quantitative
and analytical skills. - Proficient with syndicated data.Ability to
travel up to 50% of the time.Ability to work well with others in
fast paced, dynamic environment.Ability to be respectful,
approachable and team oriented while building strong working
relationships and a positive work environment.Supervisory
ResponsibilitiesCarries out managerial and supervisory
responsibilities in accordance with the organization's policies and
applicable laws.Responsibilities include interviewing, hiring, and
training employees; planning, assigning, and directing work;
appraising performance; rewarding and disciplining employees;
addressing complaints and resolving problems.Salary Range:
$114,500
- 167,750
EEO/AA InformationSmithfield is an equal opportunity employer
committed to workplace diversity. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, sexual orientation, national origin, age, gender
identity, protected veterans status, status as a disabled
individual or any other protected group status or non-job
characteristic as directed by law.If you are an individual with a
disability and would like to request a reasonable accommodation for
any part of the employment selection process, please call us at
757-357-1595.
Keywords: Smithfield Foods, Suffolk , Deli Marketing Director, Executive , Smithfield, Virginia
Click
here to apply!
|