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Deli Marketing Director

Company: Smithfield Foods
Location: Smithfield
Posted on: April 3, 2024

Job Description:

A great job-and a great future-awaits you at Smithfield Foods. We're an $18 billion U.S. food company with nearly 60,000 employees worldwide. We're looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Join our family today. Apply Now!Your OpportunityOur team members receive industry-competitive salaries and are eligible for great benefits packages:Competitive Pay: $114,500
- 167,750
annuallyAnnual Bonus Earning PotentialComprehensive Health Insurance, Retirement Benefits and MoreEducation benefits available to full and part-time Smithfield team members on their first day of employment.Open to moving? We will help! Ask about our Relocation Assistance packages!In addition, we offer opportunities for career growth, professional development, and tuition assistance.As a Marketing Team member, you would assist in leveraging data metrics to develop methods to strategically maximize the profitability of a specific brand category in our business. In representing Smithfield, Eckrich, Nathan's Famous, or any of our brands, you will collaborate cross-functionally across the company from our sales team to our business management operations to deliver the best product to our customers and consumers.
This position is accountable for the overall direction, strategy and execution for the marketing of a major brand. It will develop and manage advertising and promotion strategies by utilizing creative and effective media plans and proper management of agency relationships. This position will lead overall brand strategy, brand planning, creative development, brand programming, and media strategy while working with internal departments and external creative and media agencies. The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. Core ResponsibilitiesBrand ManagementSets annual marketing objectives, strategies, tactics and measures.Analyzes consumer and market trends to address business opportunities and issues.Develops category strategy, and performs ongoing business analysis to drive the performance of the brand.Leads a wide variety of functional areas to develop and manage marketing objectives, strategies, and tactics.Manages marketing mix elements and other business-building initiatives.Manages brand budget, and is responsible for cost implications of all marketing projects.Ensures Legal approval of all documents, contracts, and materials that touch external stakeholders.Leads market and competitive analyses, leveraging syndicated and proprietary data. - Participates in sales presentations and customer meetings.Advertising and Promotion ManagementManages agency relationships and leads the preparation for internal and external brand presentations.Develops and implements an integrated brand image and message throughout all advertising, packaging, and promotional efforts.Evaluates creative advertising and promotions, ensuring the most motivating communication reaches target consumers.Develops effective and efficient media plans with the media agency to reach target consumers.Innovation ManagementLeads the product commercialization process, identifying consumer insight, creating the product proposition, and assessing the market potential for each new idea.Works within a cross-functional team, leading marketing efforts.Partners with other functional areas to quickly bring viable new products to market.Identifies opportunities for growth and cost improvement and is responsible for line extensions. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions .Bachelor's degree from an accredited four-year college or university in Marketing or related field and 10+ years relevant marketing experience; or equivalent combination of education and experience, required.MBA in Marketing or related field, preferred.5+ years of demonstrated experience in team management/development is required.Senior level marketing experience with Consumer Packaged Goods in meat/food related categories, preferred.Strong written, verbal communication and presentation skills; ability to present and discuss strategies in a manner that establishes rapport, persuades others, and establishes understanding for various audiences.Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.Ability to prioritize projects and produce high quality and quantity output that adds value to the company.Self-motivated with strong sense of accountability, initiative, and the ability to work collaboratively to attain results that meet the business needsStrong quantitative and analytical skills. - Proficient with syndicated data.Ability to travel up to 50% of the time.Ability to work well with others in fast paced, dynamic environment.Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.Supervisory ResponsibilitiesCarries out managerial and supervisory responsibilities in accordance with the organization's policies and applicable laws.Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.Salary Range: $114,500
- 167,750
EEO/AA InformationSmithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.

Keywords: Smithfield Foods, Suffolk , Deli Marketing Director, Executive , Smithfield, Virginia

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