Associate Brand Manager
Company: Smithfield Foods
Location: Smithfield
Posted on: May 14, 2022
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Job Description:
Job Locations:
US-VA-Smithfield
Your Opportunity:
As a Marketing Team member, you would assist in leveraging data
metrics to develop methods to strategically maximize the
profitability of a specific brand category in our business. In
representing Smithfield, Eckrich, Nathan's Famous, or any of our
brands, you will collaborate cross-functionally across the company
from our sales team to our business management operations to
deliver the best product to our customers and consumers.
-Accountable for the development and implementation of marketing
strategies and brand plans, including product quality, close-in and
breakthrough innovation, and brand activation. Responsibilities
include "Product" (quality, innovation, packaging), "Place"
(channel strategies and distribution), "Price" (pricing strategy
and implementation), and "Promotion" (advertising, consumer
promotion, media strategy and implementation planning, PR).
Responsible for category strategy, pricing strategy and analysis,
and ongoing business analysis to drive the performance of the
brand. Works closely with Insight, Category Management, Sales,
Business Management, Operations, Legal, and external partners
(advertising agencies, etc.) to develop and implement marketing and
innovation plans.
Core Responsibilities:
Brand ManagementAnalyzes market trends and recommend changes to
marketing and product strategies based on analysis and
feedbackDevelops category strategy and analysis and performs
ongoing business analysis to drive the performance of the
brandLeads a wide variety of functional areas to develop and manage
marketing objectives, strategies and tacticsResponsible for brand
budgetEnsures Legal approval of all documents, contracts and
materials that touch external stakeholdersDevelops market and
competitive analysis leveraging syndicated and propriety
dataResponsible for creating customized sales presentations,
executing customer marketing plans, and tracking product
performance at retailAdvertising and Promotion Management -Manages
agency relationships and leads the preparation for internal and
external brand presentationsAssists in development of an integrated
brand image and message throughout all advertising, packaging and
promotional effortsEnsures the most motivating messaging reaches
target consumersCollaborates with sales to develop strategic
partnership activities with key retail partnersInnovation
ManagementParticipates in the product development process,
identifying consumer insight, creating product proposition,
assessing market potentialPartners with other functional areas to
quickly bring viable new products to marketIdentifies opportunities
for growth and cost improvementCommercializes line extensions that
can be launched within 12 monthsThe above statements are intended
to describe the general nature and level of work being performed by
people assigned to this job. They are not intended to be an
exhaustive list of all responsibilities, duties, and skills
required of personnel so classified. May perform other duties as
assigned.
Qualifications:
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals to perform the essential functions.Bachelor's Degree
from a regionally accredited four-year college or university in
Marketing or closely related field and 3+ years' relevant
experience; -required.MBA in Marketing, or related field, and
consumer marketing experience with a CPG company in food,
preferred.Experience managing a budget for a brand and working in a
cross-function environment, preferred.Experience working with
syndicated data.Strong quantitative and analytical skills,
required.Experience commercializing new products and line
extensions, preferred.Strong communication and interpersonal skills
required.Ability to prioritize projects and produce high quality
and quantity outputs that adds value to the company,
required.Ability to be respectful, approachable and team oriented
while building strong working relationships and a positive work
environment.Proficiency in Microsoft Office Suite, including Word,
Power point and Excel, required.Up to 15% travel may be required
for this positionAbility to work well with others in fast paced,
dynamic environment.Ability to be respectful, approachable and team
oriented while building strong working relationships and a positive
work environment.
Careers and Benefits:
To learn more about Smithfield's benefits, visit
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than 63,000 employees globally drive our success. We strive to
create a fair, ethical and rewarding work environment. - - - - - -
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-GROWTH & DEVELOPMENT - - - - - - - - - - - - - - - - - - - - - - -
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Smithfield isn't just a job - it's the foundation for a lifelong
career with training designed to help you advance professionally. -
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- - - - - - - - - - - - - - - - - - - - -Our people matter. That's
why we offer excellent, comprehensive benefits packages to our
full-time employees. - - - - - - - - - - - - - - - - - - - - - - -
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- - - - - - - - - - - - - - - -SUSTAINABILITY PLEDGE - - - - - - -
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- - - - - -Sustainability is ingrained in our culture and guides
how we operate. We believe in innovating for the future. - - - - -
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About Smithfield Foods:
Headquartered in -Smithfield, Va. -since 1936, Smithfield Foods,
Inc. is an American food company with agricultural roots and a
global reach. With more than 60,000 jobs globally, we are dedicated
to producing "Good food. Responsibly -" and serve as one of the
world's leading vertically integrated protein companies. We have
pioneered sustainability standards for more than two decades,
including our industry-leading commitments to become carbon
negative in our U.S. company-owned operations and reduce GHG
emissions 30 percent across our entire U.S. value chain by 2030. We
believe in the power of protein to end food insecurity and have
donated hundreds of millions of food servings to our communities.
-Smithfield -boasts a portfolio of high-quality iconic brands, such
as -Smithfield -, Eckrich - -and Nathan's Famous -, among many
others. For more information, visit -www.smithfieldfoods.com, and
connect with us on Facebook, Twitter, LinkedIn and Instagram.
EEO/AA Information:
Smithfield is an equal opportunity employer committed to workplace
diversity. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, national origin, age, gender identity, protected
veterans status, status as a disabled individual or any other
protected group status or non-job characteristic as directed by
law.
Keywords: Smithfield Foods, Suffolk , Associate Brand Manager, Executive , Smithfield, Virginia
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