Digital Marketing Specialist
Company: IES Commercial, Inc. - Commercial & Industrial Div
Posted on: March 13, 2019
IES Commercial, Inc. - Commercial & Industrial Division, seeking Digital Marketing Specialist, in Suffolk/Norfolk, VA or surrounding geographical areas.
- Develops, implements, and manages digital marketing campaigns.
- Leads brand awareness expansion and enhancement within the digital space for business development, talent recruitment, and internal communications.
- Defines and drives cohesive messaging.
- Launches strategies in coordination with division operations and talent acquisition management teams.
- Determines effectiveness of local, regional, and national digital and print marketing efforts.
- Conducts construction marketing research in conjunction with brand awareness and competitor analyses.
- Provides creative direction, content development, and management of initiatives through digital and traditional channels.
- Bachelor s degree Communication Marketing or Marketing; or equivalent marketing experience.
- Minimum 5 years digital marketing experience, construction industry preferred.
- Experience in building digital and print marketing campaigns within multiple channels including digital marketing, social media, print, and email.
- In-depth expertise conducting market research, competitive and SWOT analysis, identifying market trends and actionable insights from data.
- Experience optimizing web/social campaign performance in search results including in-depth keyword analytics and use of keywords in content, campaigns and creative materials.
- Adobe Suite including Photoshop, Illustrator, and InDesign experience.
- Proficient graphic design/layout, publishing, writing, editing and proofreading skills.
- Successfully pass pre-employment (post offer) background check, drug test, and MVR check when responsibilities require operating motor vehicles.
Company Overview: IES Commercial, Inc. - Commercial & Industrial Division, a subsidiary of IES Holdings, Inc. (IES), an equal opportunity/affirmative action employer. IES is traded on the NASDAQ under the symbol IESC. IES Commercial & Industrial operates diverse business units across the United States, each focusing on distinct market segments and geographies, with some business units operating nationally. Safety is Priority One - and our record shows it.
Benefits: 401(k) Retirement Plan with company discretionary match, flexible medical-dental-vision insurance, short-term/long-term disability insurance, basic life/AD&D insurance and highly competitive pay in addition to paid-time-off in the majority of business units. .
Keywords: IES Commercial, Inc. - Commercial & Industrial Div, Suffolk , Digital Marketing Specialist, Advertising , Suffolk, Virginia
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